“Innovation is powerd by a through understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketd, sold, and supported.”
- Tim Brown
http://designthinking.ideo.com/
Tim Brown is the CEO of Ideo, a design firm founded by David E. Kelley in 1991. Brown carries forward Ideo’s mission of fusing design, business, and social studies to come up with deeply researched, deeply understood designs and ideas. Ideo is the kind of firm that companies turn to when they want a top-down rethink of a business or product — from fast food conglomerates to high tech startups, hospitals to universities. Ideo has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan.
Ideo’s website sandboxes are a fun browse (recommended: Kid & Play, focused on children and fun). And check out the Global Chain Reaction (a must see) for a sample of how seriously this firm takes play.
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